BAKKEN OIL BUSINESS JOURNAL

Aug-Sept14

The BAKKEN OIL BUSINESS JOURNAL is a high-gloss, full-color magazine with a targeted distribution that gets our Advertisers in front of the RIGHT EYES in this industry. Direct mailed to Companies in the Bakken with bonus distribution at Energy Shows.

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Read online @ B A K K E N O I L B I Z . C O M / d i g i t a l - j o u r n a l 51 www.forrestersbighorn.com (800) 665-3799 ENDORSED Guided Upland Bird Hunting, Trout Fishing, and Cast & Blast Adventures. Come enjoy our Four Star Cuisine and Rejuvenation Packages. ASK ABOUT OUR GROUP RATES W h e r e M o n ta n a K e e p s h e r p r o M i s e s . a Graflex, a leading name of the day and a favorite of photo-jour- nalists. It was expensive, but for her it was an investment in her profession and her future. Renae understood that her success would depend on the intersec- tion of art and commerce. To test herself, she displayed her photos at two shows in Williston. Her pumpjack photos were a hit, which convinced her there was a healthy market for her work. However, public appreciation of her work wasn't enough. She needed profes- sional assignments. Corporate work. Oil companies. For that she first had to sell her photographic expertise and herself to those who would later pay for her work, but that part of selling is a disheartening experience that often means making a lot of cold calls. Being stalwart and determined, she picked up the phone and made the calls, which, as always, led almost exclusively to rejec- tions from company receptionists. Nevertheless, she pressed on and finally one call led to an assignment. She sped to the company's drilling sites with her camera and went to work. Since then, things have snowballed. She's made a name for herself with the leading oil companies in North Dakota. Business is good, good enough that she says she has to pinch herself to be sure it's real. She says she's thrilled every time she puts on her steel-toed boots and hard-hat for an assignment. w H at' s a H e a d f o r r e n a e? She thinks she may take on some corporate event work as long as it doesn't pull her away from her first love, landscape photography. Evelyn Cameron had a similar view. She was determined to stick with photographing the rugged Montana land and the people who worked it. Eventually she found employment as a photographer with the two railroad companies that were bringing homesteaders to the region. Her photos may well have influenced Renae's great-grandparents to move west. In 1907 they came from Minnesota and homesteaded north of Williston on the land where her father lives today. Meanwhile Renae is raising two kids who might just give her business an extra boost as shown at an industry show held in Williston last year. Her son Jack closed a $300 sale while Renae was taken a short break from attending her booth — observing that, her daughter Josephine quickly decided to start drawing pictures and offer them for sale to the attendees. Clearly, Renae has undergone a great transformation since she began her photographic career, reshaping part of herself into a conduit for her creative output that reflects and enriches her community. And if her effect on her children is any sign, she might inspire the next generation to reach similar creative goals. It's a great achievement. Here's a thought. North Dakota is often first to do things. Perhaps one day it will be the first to create the post of Official State Photographer. If that were to happen, the state would do well to appoint Renae. ■ Chris Bischof is the Executive Editor of the Bakken Oil Business Journal. Previously he worked as a securities analyst and financial writer. He lives in New York City. Chris can be reached at exec.editor@bakkenoilbiz.com.

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