The BAKKEN OIL BUSINESS JOURNAL is a high-gloss, full-color magazine with a targeted distribution that gets our Advertisers in front of the RIGHT EYES in this industry. Direct mailed to Companies in the Bakken with bonus distribution at Energy Shows.

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Read online @ B A K K E N O I L B I Z . C O M / d i g i t a l - j o u r n a l 9 Each morning we're inundated with sensationalized accounts of events that are presented as "news" when, in fact, these accounts are accusing diatribes built on finger-pointing and fact-omissions. We're digest- ing our morning coffee along with emotionally charged rants created to serve the agendas of those who prepare them, rants that turn the front page into the editorial page. Too often the target is the U.S. Oil & Gas Industry, the industry that's worn a BULLSEYE on its back for the last few decades while, ironically, providing the country's economy with one of the most important elements for growth: low-cost energy. However, since we at the Bakken Oil Business Journal know the U.S. Oil & Gas Industry is the industry that opens the door to increasing the prosperity of the U.S. more than any other, I present you with something real, an account of some hard-working folks who are showing the world why the U.S. is the greatest country in the world, why it is the land of the free and home of the brave. P U B L I S H E R ' S the LOENBRO STORY by: CHRIS BISCHOF No business builds itself, so when you think of what makes a business great, it pays to look at the character of its founders. What has their internal landscape brought to the creation and development of the enterprise? Why did their special combination of traits evolve? What qualities do they possess? When it comes to Loenbro, Inc., and founders Jon and Paul Leach, the list includes confidence, resourcefulness, hon- esty, leadership, devotion, faith and much more. From what wellspring did these personalities emerge? Jon and Paul grew up near Great Falls, Montana, in the small community of Sun River, a township with a current population of 124. It's a ranching and farming community. For build- ing the kind of character that suc- ceeds in a business that pits man against nature, it seems there's no better place and no better way to learn the ropes than by working on ranches and farms, where you face the whims of the environment every day. If you've grown up on the land, dealing with the forces of nature, you get to understand them and you develop confidence in your ability to handle them. Paul and Jon have often spoken of growing up on their family farm and how their family's make-it- happen philosophy gave them their work ethic. On a farm, if a piece of equipment breaks down, it must be repaired, so they learned at an early age how to make those repairs and finish the job. As a result, they became resourceful and self-reli- ant, traits that put them in a posi- tion to reap many rewards, espe- cially when they decided to start a business. On top of it all, they have always seen great value in what they do. A part-time resident of North Dakota put it this way: ➤ continued, pg 10 AN AMERICAN OIL & GAS SUCCESS STORY

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