The BAKKEN OIL BUSINESS JOURNAL is a high-gloss, full-color magazine with a targeted distribution that gets our Advertisers in front of the RIGHT EYES in this industry. Direct mailed to Companies in the Bakken with bonus distribution at Energy Shows.

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Page 12 of 35

Read online @ B A K K E N O I L B I Z . C O M / d i g i t a l - j o u r n a l 13 K L J E N G . C O M Evolved. Perfectly designed to thrive in its environment. Adaptable enough to evolve with the times. Building smart for a solid future. It's second nature at KLJ. industry ' s By: ALEX EPSTEIN Author of The Moral Case for Fossil Fuels and founder of the Center for Industrial Progress • Millennial workers are the future of the fossil fuel industry, and they are extremely concerned with the moral meaning of their work. • Unfortunately for the industry, these millennials have been exposed to hundreds of hours of claims that their work is immoral because it is destroying the planet. • While many companies are ignoring this challenge and others regard it as insurmountable, in my experience it is possible to overcome the "moral case against fossil fuels" and turn non-supporters into supporters. • The key to turning non-supporters into supporters is to reframe moral conversations about the industry in pro-human, whole-picture terms. • Companies that give employees a thorough pro- human, whole-picture education about their impact on human flourishing will see tremendous increases in motivation and desire to become "ambassadors" who champion the industry and its freedom. • Companies that also give employees an education in reframing energy conversations will see a tremendous increase in the effectiveness of their ambassadors. • Given that these forms of education are now freely available, every company should seriously consider offering them to their employees—especially to the millennial leaders of the future. :: summary :: T H E fossil fuel – A N D H O W T O S O LV E I T – M I L L E N N I A L P R O B L E M ➤ continued, next page

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